Your customers reveal what they want every time they search your online store – but most businesses leave this valuable first-party data inside their search analytics, or ignore it completely, relying solely on the wit and professionalism of the marketing team.
In this session, you’ll learn how on-site search behavior can reveal customer intent, the language customers actually use, unmet demand, and the products or solutions they are ready to consider.
Creating BradSearch and integrating it with Rule within the BRADcommerce ecosystem as a practical example, we’ll show how search insights can support audience segmentation, more relevant offers, and personalized email campaigns.
You’ll also see how bringing search, customer, and campaign data together can connect individual marketing actions to sales revenue – not merely opens, clicks, or conversion-rate proxies.
After this session, you’ll be able to:
– Identify useful intent signals in on-site search data.
– Use customers’ language to improve email content and offers.
– Build more meaningful audience segments from search behavior.
– Turn search insights into practical, personalized campaigns.
– Evaluate campaigns by the revenue they generate.
Niveau: Øvede
Dette oplæg er sponsoreret af BradSearch