FØR KONFERENCE: Email in the Age of AI: Less Hype, More Impact
08:45 - 09:15
AI is changing how we communicate with customers – but email is still a powerful part of the customer journey when used the right way.
In this session, BRADcommerce shows how email can evolve from a standalone channel into a valuable data source that works hand in hand with search, recommendations, and other touchpoints.
You’ll learn:
• The role email plays in a modern, AI-driven marketing stack.
• How email interactions (and non-interactions) can fuel smarter search and recommendations.
• How to build an effective setup without investing in complex, enterprise-level marketing suites.
