Joanna Wiebe

The original conversion copywriter, Copyhackers
 https://copyhackers.com

The original conversion copywriter, Joanna (Jo) Wiebe helps B2B and B2C tech companies find, deliver and optimize their message so it gets the yes – at scale.

She’s worked directly with 100s of brands – from the AWS sales team to Bitly’s lifecycle marketers – on lead generation, lead nurturing and revenue optimization, driving results like 350% more paid conversions for Wistia and a 337% increase in sales pipeline for GitPrime / Pluralsight.

A popular speaker, Jo’s been blessed to share her conversion copywriting approach on 50+ international stages – and she’s thrilled to be hopping on stage for the first time in Denmark!

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All Sessions by Joanna Wiebe

  • PROGRAM: Email Summit 2026


  • 09:45  - 10:30
    What if marketers could build a customer like engineers build a product?

    In this keynote, Joanna Wiebe takes you back to first principles for email marketing - the most powerful, measurable direct response channel available to us - and shares her systems-based approach to transforming leads / subscribers into customers along a multi-point “assembly line.”

    You’ll see:

    - Where a new customer is born and how to use email to meet them there,

    - The 36 “beats” your funnels need to hit to build a customer,

    - How to plan and write emails using the conversion copywriting process, and

    - How to use AI (specifically Claude projects) to help you at each step.

    You’ll get maps, matrices, examples, stories and data-driven takeaways. So you can stop guessing. And start selling.
    AI & ChatGPT
    B2B
    B2C
    CONTENT
    COPYWRITING
    STRATEGI
    Where
    Store sal




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Joanna Wiebe