Yuval Ackerman

Founder & CEO, Ethical Emails

Yuval Ackerman is the founder and CEO of Ethical Emails, a boutique consultancy helping good-doing B2Bs and eCommerce brands find the hidden 6-figure revenue in their existing email lists, without compromising on their values.

She specializes in customer-centric, consent-based strategies, and challenges “best practices” that weren’t designed with people or the planet in mind. Her work has generated 6-figure sales and pipeline opportunities for clients. Other results include a 39% increase in annual event ticket sales for one client and a 16% reactivation rate among lapsed users for another.

All Sessions by Yuval Ackerman

  • PROGRAM: Email Summit 2027


  • 13:00  - 13:45
    For years, marketers were sold a wild idea: “Build automated email sequences and make money in your sleep”. That might’ve been (semi-)true 5 or 10 years ago, but the flows you’re setting up in 2027 are set, by default, to do the exact opposite.

    In today's trust recession, your customers and clients need a lot more touchpoints before making a purchasing decision, and there's no better place to make those count than the inbox. But your ESP won't flag it when something shifts for a subscriber mid-flow, unless you build that capability in.

    So how do you set up flows that support buying decisions, strengthen trust, authority, and loyalty, and increase brand engagement?

    In this session, you'll:

    - See real examples of email ecosystems designed for a nuanced and holistic customer journey vs. flows that work in isolation

    - Evaluate whether your flows are achieving their goals, or working against them instead.

    - Learn how stronger flows improve collaboration across your team

    - Walk away with the single most important question that reshapes how you approach flow strategy going forward

    Level: Intermediate




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Yuval Ackerman