Nancy Harhut

Co-founder and Chief Creative Officer of HBT Marketing

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She’s wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing.

She and her teams have won over 200 awards for B2C and B2B marketing effectiveness.

Check out her award-winning book, “Using Behavioral Science in Marketing, Drive customer action and loyalty by prompting instinctive responses.

Social Profiles

All Sessions by Nancy Harhut

  • ODENSE 2024


  • 09:15  - 10:00
    Before someone can respond to your email, you first have to convince them to open and read it.

    To do that, you must understand how people do – and don’t – make decisions.

    Scientists have proven that people rely on hardwired behaviors for up to 95% of their decision- making. They act reflexively, with little to no thought.

    If you want your email messages to be irresistible—to prompt people to act immediately and automatically, you need to know how to trigger these reflexive actions. And you want easy, proven ways to do that.

    In this fast-paced, example-jammed keynote, you’ll discover the exact words, phrases, and frames that get people to do what you want.

    You’ll see numerous examples of emails that trigger the surprising decision defaults all humans have. And you’ll gain the tactics to create emails that hack people’s brains, so you can create your competitive advantage.
    ADFÆRD
    B2B
    B2C
    CONTENT
    COPYWRITING
    E-COMMERCE
    PSYKOLOGI
    Where
    Store Sal

  • ONLINE 2024


  • 09:15  - 10:00
    Before someone can respond to your email, you first have to convince them to open and read it.

    To do that, you must understand how people do – and don’t – make decisions.

    Scientists have proven that people rely on hardwired behaviors for up to 95% of their decision- making. They act reflexively, with little to no thought.

    If you want your email messages to be irresistible—to prompt people to act immediately and automatically, you need to know how to trigger these reflexive actions. And you want easy, proven ways to do that.

    In this fast-paced, example-jammed keynote, you’ll discover the exact words, phrases, and frames that get people to do what you want.

    You’ll see numerous examples of emails that trigger the surprising decision defaults all humans have. And you’ll gain the tactics to create emails that hack people’s brains, so you can create your competitive advantage.
    ADFÆRD
    B2B
    B2C
    CONTENT
    COPYWRITING
    E-COMMERCE
    PSYKOLOGI
    Where
    Store Sal




Del

Nancy Harhut