Tobias Eickelpasch

Rock Your Email

Tobias Eickelpasch has been an enthusiastic email and automation expert since 2008.

In 2018, he founded “Rock your email”, under whose banner he advises companies and marketers and offers email marketing services. He already has so many projects under his belt that he dares to count himself among the most experienced experts in the German-speaking world.

Tobias regularly plays the entire email keyboard: from classic newsletter processes to complex automations to the creative use of LEGO® SERIOUS PLAY®. He draws from this treasure chest of experience when he is regularly invited to the stages of this world as a speaker and presenter.

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All Sessions by Tobias Eickelpasch

  • ODENSE 2024


  • 10:15  - 11:00
    The age of AI is here. And everyone is celebrating it. But somehow it feels like we're using it like a Neanderthal. Email marketers are cobbling together texts that are either too long, too short, or the worst: too generic.

    The reason is simple and surprisingly obvious: AI does not have a personality. As a result, we are struggling with AI more than we are succeeding. And let's be honest. That's no fun.

    So how should we treat AI then? How can we get more and the best out of it? This presentation provides answers to those questions. You will learn how newsletter content transitioned from a “Walt Disney”-style to spot-on brand resonance. How setting the right tone leads to quick nods of approval, more efficient work flows and newsletters that chime with the company's culture.
    AI & ChatGPT
    B2B
    B2C
    CONTENT
    TEKNOLOGI
    Where
    Store sal

  • ONLINE 2024


  • 10:15  - 11:00
    The age of AI is here. And everyone is celebrating it. But somehow it feels like we're using it like a Neanderthal. Email marketers are cobbling together texts that are either too long, too short, or the worst: too generic.

    The reason is simple and surprisingly obvious: AI does not have a personality. As a result, we are struggling with AI more than we are succeeding. And let's be honest. That's no fun.

    So how should we treat AI then? How can we get more and the best out of it? This presentation provides answers to those questions. You will learn how newsletter content transitioned from a “Walt Disney”-style to spot-on brand resonance. How setting the right tone leads to quick nods of approval, more efficient work flows and newsletters that chime with the company's culture.
    AI & ChatGPT
    B2B
    B2C
    CONTENT
    TEKNOLOGI
    Where
    Store sal




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Tobias Eickelpasch