Before someone can respond to your email, you first have to convince them to open and read
To do that, you must understand how people do – and don’t – make decisions.
Scientists have proven that people rely on hardwired behaviors for up to 95% of their decision-
making. They act reflexively, with little to no thought.
If you want your email messages to be irresistible—to prompt people to act immediately and
automatically, you need to know how to trigger these reflexive actions. And you want easy,
proven ways to do that.
In this fast-paced, example-jammed keynote, you’ll discover the exact words, phrases, and
frames that get people to do what you want.
You’ll see numerous examples of emails that
trigger the surprising decision defaults all humans have. And you’ll gain the tactics to create
emails that hack people’s brains, so you can create your competitive advantage.