Samar Owais

We’ve all received emails that have left us wishing we’d chosen to buy from another brand.

Maybe it’s the lack of updates in the post-purchase phase.

Or the constant bombardment of marketing emails and promotional campaigns when you haven’t received our order yet.

Or the creepy “You forgot something” abandon cart emails you get after you leave a brand’s site without buying.

But we’ve also received emails that made us feel well taken care of. Emails that very clearly put us first. Emails that make us trust a brand.

So why aren’t all emails like that? Why do so many brands send the crappy kind?

In this talk, we’ll be talking about how simple changes can help brands create an incredible customer experience and build lasting brand loyalty… the kind that carries them through a global pandemic.

All it takes is a little empathy.

Come for the anecdotes and examples of emails done right (and wrong!) and stay for practical tips on using the trifecta of empathy, emails, and ecommerce to turn customers into loyal, raving fans